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Local brands fare better than international ones.
FOR the third year running, local Malaysian brands have scored higher than their larger, international competitors in the food categories of the Annual SuperBrands Awards presented by Reader's Digest Asia.
Platinum Award status (the highest level attainable), and Gold Award status recognises outstanding brand performance as indicated by consumers in a survey conducted by an independent reasearch company.
Knife brand Lam Soon Malaysia, performed extraordinarily well this year, securing consumer's votes that propelled the company to achieving a SuperBrand Platinum Award - indicating exceptional quality and value - in the cooking oil category. In 2000 Knife …
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