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Ferrero UK is set to appoint Banks Hoggins O'Shea/FCB to create an ad campaign for its Kinder Bueno chocolate bar, which launched in the UK this year.
Bueno, sister brand to toy-filled chocolate egg Kinder Surprise, exceeded sales targets within a few weeks of its launch, becoming a top ten countline within weeks.
The bar, a milk chocolate-covered wafer filled with a milk and hazelnut filling, is Kinder's first move away from the kids' category. It was trialled in the Border region, before being rolled out …