Publicis and Joshua share Post Office brief.(Brief Article)

Publicis and Joshua have been appointed to share the Post Office's 15 million [pounds sterling] brief to sustain and build its brand and give it more upmarket appeal in an increasingly competitive environment.

The two shops will work in tandem to help fulfil the organisation's declared aim of becoming a top UK brand within five years.

Publicis will concentrate on all above-the-line activity for Post Office products including travel services, network banking, bill payments and government services.

Joshua, which previously worked on promotion of the Post Office's bill payment services, will handle all below-the-line activity for the Post Office's …