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When Eldad Maniv decided-to move the headquarters of his embedded software startup NextNine out of Israel and closer to his future customer base in the United States, locating in Boston made logical and strategic sense.
"We needed to be in a telecom center, and Boston is a great place to run a U.S. company from," said Maniv. Besides, since NextNine plans to maintain a presence in Israel, settling in California would add five hours of travel time and three more hours of time difference.
So NextNine--which makes software that enables remote diagnosis and repair of problems in everything from Internet routers, optical network switches, cell phones and personal digital assistants, to automobiles and microwave ovens--followed a well-worn path as it set up shop in …