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Firms launch Internet venture despite downturn in industry.(Brief Article)

San Antonio Business Journal

| March 30, 2001 | BAILEY, W. SCOTT | COPYRIGHT 1990 San Antonio Business Journal, Inc. (Hide copyright information)Copyright

Parts of the Internet industry may be sinking like rocks on their way to the bottom of the ocean. But a pair of San Antonio-based companies believe the best time to carve their niche in the World Wide Web is right now.

Officials with Marketecture confirm they have formed a unique business alliance with the IntelliSolve Group. The "ad-venture," as officials refer to it, is designed to address the growing demand for "customer intelligence solutions," particularly as they relate to Internet-supported marketing and consulting. The name of the new alliance: Optimal iQ.

Marketecture is a national marketing services provider. According President Chuck Wall, the company has gross annual billings of approximately …

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