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Product designers must uphold certain values when targeting girls.
Designing to seduce the female teenage market is a fast-moving and complex business. There's no room for anything that is not 'just right', because it will be 'just wrong' in the eyes of the teenage girl.
In the confusing transition between girlhood and womanhood, being a teenager is all about finding and exerting your own identity. Everything you wear, eat and listen to helps to define your image. From the very beginning of the teenage years, 'badging' by brands becomes important. Whether targeting budding Buffies, Britneys or Kates, design has a powerful currency within teen culture and plays a key role in acceptance.
The intense 'personality' of the female teenage sub-culture is such that it enables immediate evaluation of a product's relevance. Design needs …