Restructuring: good and bad news for employee communications.

Restructuring: Good and bad news for employee communications

Value, responsibilities of role are increasing, but resources are fixed, new survey reveals Competitive pressures and corporate restructuring are rapidly expanding the roles of employee communications executives in implementing corporate objectives, according to a comprehensive study recently released by the Conference Board.

This greater responsibility and enhanced status, however, has brought with it pressure to accomplish more with the same--or fewer--resources.

Corporate communicators now say that their top four employee relations responsibilities are improving morale, informing employees about internal changes and new strategies, explaining benefit plans, and helping to make …