Be savvy in trying to drive traffic to your site.(using search engines)(Brief Article)

It seems like every business, from florists to graphic designers, has a Web site. However, not everyone knows how to drive traffic to their site by using a search engine. Although it may not be obvious how to get a good listing on a major search engine, there are ways to improve your chances of getting listed.

Although many people think the term "search directory" is interchangeable with "search engine," it is good to know the difference since they use different methods to determine how your site is listed. A search directory, like Yahoo!, has employees evaluate each Web site to determine whether it should be added or not Search engines, such as Google and Excite, use …