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A young company called SafariDog Inc. hopes to move the Internet one step closer to the world of television, and radio with software that makes streaming media much more user-friendly.
The Seattle company, launched by former engineers and executives from streaming media firm NetPodium Inc., hopes to convince consumers and potential partners to download software that adds a multimedia toolbar to computers running Microsoft Corp.'s Internet Explorer browser. The toolbar allows people to search for information and to comparison shop.
It also acts as a radio and television, allowing people to listen to preformatted radio stations or watch television channels. Using technology attuned to a user's demographics and preferences, the radio or television plays only music or program a user likes, however.