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`American luxury' reconsidered ; Lincoln-Cadillac rivalry absorbed in broader melee.

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| March 26, 2001 | GRITZINGER, BOB | COPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Back in the heyday of American luxury cars, two marques-Cadillac and Lincoln-stood alone as symbols of U.S. success and excess. From Fleetwoods to Town Cars, the two car divisions scrapped like street fighters for sales and market share.

Cadillac historically outsold its Dearborn competition-so routinely that the General Motors division felt a need to fudge its numbers in 1998 in an ill-fated attempt to conceal that Lincoln had finally topped the charts. Lincoln's reign was short-lived, though-Mercedes beat it in 1999. And the battle between the two domestic marques now looks academic. In 2000, neither one ranked first, or even second, in luxury car sales in the United States. Those honors went to Toyota's Lexus division and Mercedes-Benz, respectively. Lincoln showed third, followed by BMW and then Cadillac.

Somewhere between tail fins and badge engineering, America's taste in luxury cars skewed.

Say what? Are the days of good old-fashioned American ...

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