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OgilvyOne to create CRM programme for Nestle's operations.(global customer relationship management)(Brief Article)

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| March 09, 2001 | Darby, Ian | COPYRIGHT 2001 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Nestle, the global food and beverage giant, has appointed OgilvyOne to build a global customer relationship management (CRM) programme.

The agency will work across Nestle's divisions to build closer relationships with customers. This follows some successful projects the agency has carried out for Nestle including work in the UK for the Felix cat food brand.

The agency has been appointed on an international basis from Nestle's Zurich headquarters. No-one from Nestle or OgilvyOne ...

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