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Tories blast Labour in 1m [pounds sterling] poster campaign.(Conservative Party)(Brief Article)

Campaign

| March 09, 2001 | COPYRIGHT 2001 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The Conservative Party will next week step up its general election campaign by launching a 1 million [pounds sterling] blitz urging voters not to give Tony Blair another four years in power.

Yellow M has drawn up a hard-hitting campaign, aimed at exploiting the public's discontent with the Government, which asks voters whether they want or can afford another four years of Labour rule.

Four people-based ads, showing the "victims" of the Government's failures, will run on 1,500 poster sites which are heavily concentrated in the Tories' 180 target seats. They will also appear in regional newspapers.

One ad depicts a school closed until further notice. Another shows a group of patients queuing in a hospital corridor. A third shows a burglary victim whose home has been ransacked. The final ad, on tax, will be finalised after Wednesday's Budget.

Yellow M will stick to the same style used in a previous 1 million [pounds sterling] ...

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