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Saatchis appointed as P&G plans direct blitz for top brands.(Proctor and Gamble's direct marketing)(Brief Article)

Campaign

| March 09, 2001 | COPYRIGHT 2001 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Procter & Gamble has appointed Saatchi & Saatchi to a new direct marketing account called "Golden Households".

Golden Households involves P&G organising 16 of its brands, which include Ariel, Fairy, Pampers and Sunny Delight, into two groups of eight products. Products in each group will then be jointly marketed through direct mail that contains information and offers on each of the eight products.

The programme will enable P&G to cross-sell products to consumers as well as ...

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