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Govt tackles food crisis with ad push.(United Kingdom's Food Standards Agency)(Brief Article)
The Government is to launch a large-scale campaign to combat the flagging reputation of British food standards in the eye of the consumer. It comes as the BSE and foot and mouth crises leave consumer confidence in British produce at an all-time low.
COI Communications is developing a brief for an above-the-line advertising campaign for the Food Standards Agency, which will explain the body's work. The advertising will also attempt to educate caterers in hygenic and safe methods of food preparation.
A number of COI roster agencies have been asked to prepare for a strategic pitch on ideas of how the FSA should position itself. It is thought that the shortlist includes five agencies.
Nic Fearon, information officer at the FSA, confirmed the pitch but was reluctant to go into any details. "There is possibly something in the offing in the next few months," he said. "We are discussing the brief. It is going to be for a long-running campaign -- definitely one year and possibly up to three."
The FSA was launched in April last year under the banner of bringing all aspects of food safety and standards, "from farm to fork", under the ...
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- Magazine article from: Grocer Clarke, Richard February 19, 2005 700+ words
Sir John Krebs' assertion that cheese is an...vilify the product as an unhealthy food. Sir John, Food Standards Agency chairman, was speaking at Reaseheath...system for smaller cheese manufacturers. Sir John also said that raw milk cheese had a...
- Pesticide levels within safety limits; But Sir John Krebs says more research...
- Press release article from: M2 Presswire September 20, 2000 700+ words
...by independent experts, Sir John Krebs, Chairman of the Food Standards Agency, said today. Commenting...Pesticide Residues Committee), Sir John said: "This report covers the year before the Food Standards Agency came into existence...
