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Chime agencies win Royal & Sun Alliance property advertising.(Brief Article)
Royal & Sun Alliance has appointed Chime Communications, the parent of HHCL & Partners, AMD Advertising and Bell Pottinger, to rebrand and relaunch its 12 property companies and estate agencies.
The 5 million [pounds sterling] brief will see HHCL overhauling retail chains, developing a new brand identity and creating a launch ad campaign. It is unclear how it will affect R&SA's relationship with its main agency, McCann-Erickson.
It is thought that R&SA wants to reposition its property arm as an online and offline property and home services company. Brands in the portfolio include Barnard ...
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