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Mandy Pooler, the former chief executive of MindShare UK, is to take an overarching strategic role with WPP's media operations, as well as a senior job at The Media Edge, Young & Rubicam's media operation. Meanwhile, MindShare is recruiting OMD's Ian Lomas to bolster its senior management team.
Pooler's key job will be to work across WPP's various media and research offerings in a central strategic role. She will try to bring the various media companies, including MindShare, The Media Edge and Media Insight, closer together. She will be based at WPP's Hays Mews office.
She will take the post of nonexecutive chairman of The Media Edge. The network ousted Paul Woolmington, its former strategic officer and vice-chairman, in January.
Pooler stepped down from her MindShare post in January. She was replaced by Simon Rees, the agency's managing director, who ...