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Dubble sponsors Comic Relief Big Brother special.(Comic Relief and Fair Trade, Celebrity Big Brother)(Brief Article)

Marketing

| March 08, 2001 | Brech, Poppy | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Dubble, the 'ethical' chocolate bar endorsed by Comic Relief and Fair Trade, is to sponsor next week's Celebrity Big Brother show.

Celebrity Big Brother is being produced to support this year's Red Nose Day in conjunction with the BBC and Bazal, which produced the original Big Brother series. Channel 4, which will host the show, will donate airtime for the sponsorship, so that all proceeds go to Comic Relief.

Dubble, which is created by Comic Relief and the Day Chocolate Company, is manufactured in conjunction with a co-operative of cocoa farmers in Ghana, who are paid double the going rate for their cocoa beans, enabling them to be self-sufficient.

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