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Malcolm Moore loses street credibility due to limp press release.(Brief Article)

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| March 02, 2001 | COPYRIGHT 2001 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The world of rock is replete with mis-spellings. In fact, it is a prerequisite these days. For a start, you should call it Rawk! (while gesturing with fingers raised, a little tip there from those who are "down with the kids").

We have N-Sync, 5ive, Linkin Park, MN8, INXS, XTC, NOFX, the Quire Boys and, of course, Led Zeppelin. Rawk!!

The agency that was going to navigate its way through this semantic minefield for supercool client MTV UK would surely have to have ...

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