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The world of rock is replete with mis-spellings. In fact, it is a prerequisite these days. For a start, you should call it Rawk! (while gesturing with fingers raised, a little tip there from those who are "down with the kids").
We have N-Sync, 5ive, Linkin Park, MN8, INXS, XTC, NOFX, the Quire Boys and, of course, Led Zeppelin. Rawk!!
The agency that was going to navigate its way through this semantic minefield for supercool client MTV UK would surely have to have ...