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Baby boom sparks ad industry battle for title of most fertile agency.(Brief Article)
Ah, l'amour. It seems all those cold nights have prompted a baby epidemic capable of putting the worldwide toy output under pressure.
Burkitt DDB's 90 staff are now into double figures since last year. The client services director, Helen McDermott (aka "Mother Superior" of the agency's flagship Hasbro toy account), is the latest to succumb to the craze. "We're claiming a first," crows chairman Hugh Burkitt breezily. "Blow the new business league," he adds recklessly (and unsurprisingly, considering his agency's place in it).
However, Burkitt's face fell at the news they'd been beaten by an even more ...
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