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Finding an ad with the click of a mouse.(Brief Article)
Adforum.com aims to offer a wealth of data on the ad sector for users worldwide
Adforum.com is an online directory for the ad industry and a resource for viewing showreels and ads. The most glorious thing about the web is that it has no geographical boundaries. Unfortunately, this advantage is the most common pitfall that business sites blunder into.
If it costs no more to reach a global audience, then why not run a global site? Because all too often, you will be spreading your resources too thinly. Sites that try to cater for too large an audience can end up serving none properly. Adforum.com seems to have fallen for this temptation.
Characteristics The site is divided into a number of are as, including a "worldwide" directory, bookstore, ad archive and a media directory. The layout is clear and functional: there's no chance of getting lost.
An interesting feature is a news service. The site has hooked up with syndicated news sources and you can shoot through to articles from the homepage. Not bad, but the coverage is limited.
The ad search function is very useful. It is well done and the opportunity to rate the executions is a bonus. You can also mail ads to colleagues for their assessment.
Target audience Clients ...
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