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Dotcom weekly awareness survey.(Brief Article)
Adspend Awareness
Rank Site Agency/Media Oct-Dec (%)
1 AOL MWO/BBJ 12,565,000 72
[pounds
sterling]
2 BT Internet AMV BBDO/ 1,466,000 70
Zenith Media [pounds
sterling]
3 Freeserve M&C Saatchi/ 139,980 63
Walker Media [pounds
sterling]
4 Thomascook.co.uk TBWA/Booth 261,000 60
Lockett Makin [pounds
sterling]
5 Ask Jeeves TBWA/Media 1,849,000 53
Planning [pounds
sterling]
6 Lycos Leagas 2,660,000 50
Delaney/BBJ [pounds
sterling]
7= MTV.co.uk Evans Hunt n/s 42
Scott/All
Response
7= Jamjar MWO/MediaCom 3,085,000 42
[pounds
sterling]
9= Monster.com Saatchi & 1,385,000 36
Saatchi/ [pounds
Zenith Media sterling]
9= Rightmove.co.uk Cogent/ 7,000 36
New PHD [pounds
sterling]
11 Handbag.com J. Walter 606,000 29
Thompson/ [pounds
MindShare sterling]
...
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