campaign-i: communicating in the new economy.(brief articles)(Brief Article)

Ogilvy Interactive has appointed Stuart Jackson to the position of head of interactive TV at the digital agency. Jackson joins the agency from Discovery Networks Europe where he was the European director of interactive. He was also previously the production manager at Open. Ogilvy Interactive has been one of the front-running advertising agencies in terms of delivering interactive TV solutions. Its main TV client has been Unilever, for which the agency developed the Creative Kitchen brand.

MTV has signed a deal with the interactive TV company Two Way TV to create enhanced music programming for its channels in the UK.Two Way TV is going to develop a range of interactive quizzes and video-based programmes. MTV- branded games will also run on Two Way TV's interactive gaming channel, available on digital cable and ONdigital.

Profero, the interactive advertising agency, has promoted its former campaign director and-co-founder, Wayne Arnold, to the role of managing director of the UK agency. Arnold steps up to the role as the agency's chief executive, Daryl Arnold, and its chief operating officer, Daniele Fiandaca, focus on the international expansion of the agency. Profero Iberia launched in Spain toward the end of last year.

Scottish Courage is to sponsor Granada Interactive's ITV-F1.com site with its Foster's brand during the 2001 Formula 1 Grand Prix season. The deal, understood to be worth in excess of 500,000 [pounds sterling], will include interstitial ...