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Deepend creates website to support fcuk ad campaign.(Brief Article)
Deepend launches the online branding initiative for French Connection UK this week which is based on TBWA\ London's "kinky bugger" ad campaign for the fashion brand.
The website, www.fcukinkybugger.com, invites visitors to determine their own levels of kinkyness through an online test after which the participant is treated to a short film which is appropriate to their kinky type. The new media components of the campaign will be promoted across all of fcuk's offline branding.
Deepend has also created a new site for French Connection to coincide with the launch of the fcuk spring/ summer collection. Functionality on the site includes the chance to purchase an fcuk t-shirt, order a catalogue and locate a store.
Andrew Leith, the creative director at ...
- French Connection's ad campaign complaints.(Brief Article)
- Magazine article from: Marketing Week February 23, 2006 700+ words
French Connection's new ad campaign featuring a "lesbian kiss" has now received a total of 117 complaints, the ASA says, on the grounds that children were likely...
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- Magazine article from: WWD Conti, Samantha September 13, 2004 700+ words
...Conti LONDON -- French Connection's FCUK logo that...new fall-winter ad campaign, which breaks in...chief executive of French Connection, during a recent...Marks added. While French Connection would not reveal...
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- Newspaper article from: Knight Ridder/Tribune Business News March 13, 2001 700+ words
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- Magazine article from: WWD Fallon, James June 7, 2001 700+ words
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- Magazine article from: Marketing Week September 18, 2008 700+ words
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- Magazine article from: Advertising Age Group, Jeffrey August 23, 2004 700+ words
...Jardine [London] French Connection is dropping its...tagline in a September ad campaign, but the company...regulator ordered all French Connection poster ads be pre...us say it.'' French Connection confirmed that an...
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- Magazine article from: WWD Young, Kristin July 16, 2001 700+ words
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