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Playjam channel set to be monitored by Bard.(Broadcaster's Audience Research Board )(Brief Article)
The Broadcaster's Audience Research Board (Barb) is to produce the first-ever interactive audience measurement figures for Playjam, the interactive entertainment channel.
Playjam, which is owned by the digital production agency Static, will be the first interactive TV channel to be monitored, ahead of other interactive services such as Open or ONdigital.
Colin Cardwell, the marketing director at Static, said: "After research through the Henley Centre it became evident that interactive television was going to struggle without some meaningful metrics." In the final quarter of last year, Barb began measuring Playjam's audience and the first official data for the channel is expected by the end of March.
"There will now be an interactive channel which advertisers can compare with other channels," Cardwell said.
Playjam launched in mid-November last ...
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