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Ehsrealtime picks up online launch for Mini.(beautiful relaunch of classic English car by BMW scheduled for summer 2001)(Brief Article)
Ehsrealtime has won the online launch task for BMW's new Mini, which will be unveiled this summer.
The new-media business for Mini was previously handled by AKQA, and it is understood that the agency did not repitch for the account.
Ehsrealtime won the account after a pitch which was believed to include Lateral, Victoria Real and an unnamed German agency.
BMW retained the Mini brand last year after the German car-maker sold the flagging Rover brand.
WCRS, BMW's advertising agency, won the brief to handle the 10 million [pounds sterling] launch advertising campaign for the new Mini (Campaign, 28 July 2000). However, WCRS's e-brands division has been shunned in favour of ehs-realtime.
Emma Scammell, the marketing manager for Mini, said about 2 million [pounds sterling] ...
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