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OgilvyOne promotes TV licence to students.(one in four students are unaware that they need to buy a TV license annually)(Brief Article)
OgilvyOne is launching an integrated campaign for TV Licensing to increase the number of students that buy a TV licence.
The advertising follows findings that one in four students are unaware that they need to buy a TV licence annually. The work, which includes posters, press ads, direct mail and online activity, will warn students that they face a fine of up to 1,000 [pounds sterling] for not buying a licence.
Print ads, running as posters across campuses and as press ads, show mock student nights out that have to be cancelled because students are paying off their TV licence fines. Direct mail will roll out to coincide with the print activity. This will ask students to visit the TV Licensing website or to call a free-phone number.
Ogilvy Interactive has ...
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...caught trying to avoid paying their TV licence last year. The figure was released by the TV Licensing Agency as it revealed its list of worst...keep him company." North of England TV Licensing spokesperson Charlotte Renwick said...
