AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
JWT unveils Glamour launch ads.(J. Walter Thompson TV campaign for Conde Nast's Glamour magazine)(Brief Article)
J. Walter Thompson unveils the launch campaign for Conde Nast's Glamour magazine this week. The commercials highlight the title's small size in a bid to give it stand-out in the crowded glossies market.
A TV execution will be backed with a print and poster campaign for the new women's lifestyle title, which launches on 8 March. Conde Nast is backing the magazine with a 5 million [pounds sterling] annual spend.
The TV spot consists of a series of vignettes aiming to reveal true insights into women and their behaviour.
One take of female behaviour shows a woman's legs walking down a high street accompanied by the sound of her heart beating faster and faster. But the increased heart rate is not owing to exertion, but the sighting of a pair of shoes in a shop window. We then hear the woman thinking: "But I really need them."
Another ...
- Conde Nast puts up 15m [pounds sterling] magazine launch for...
- Magazine article from: Marketing Week Singh, Sonoo June 17, 2004 700+ words
Conde Nast is launching its new woman's monthly...Good Housekeeping. Later this week, Conde Nast is expected to announce that it has poached...with Easy Living. Kippin appointed J Walter Thompson to handle the launch account for Glamour...
- E-Shopping Titles Slow To Click With Consumers.(Conde Nast Publications Inc....
- Magazine article from: Folio: the Magazine for Magazine Management Buss, Dale November 1, 2000 700+ words
...the e-shopping derby, both Conde Nast and Time Inc. are mounting ambitious...and buying service agency of J. Walter Thompson. "We're a little hesitant...country hope it's the right one. Conde Nast's Lucky has taken a different...
- Conde Nast Names Three New Senior Vice Presidents and Makes Several Other...
- Press release article from: Business Wire January 7, 2008 700+ words
NEW YORK -- Conde Nast Publications announced the appointment...President and Chief Executive Officer of Conde Nast Publications. "These changes in our...in its history. In his 20 years at Conde Nast, Mr. Florio has applied his singular...
- CONDE NAST PUBLICATIONS UNIT FORMED.
- Magazine article from: WWD Bercovici, Jeff September 27, 2005 700+ words
Byline: Jeff Bercovici NEW YORK -- Conde Nast president and chief executive officer...Townsend on Monday detailed the formation of Conde Nast Publications, a move aimed at positioning...future growth. The seven divisions within Conde Nast Publications will be Fairchild Publications...
- At Conde Nast, it is consultants versus car service.; Consultants vs. cars
- Newspaper article from: International Herald Tribune STEPHANIE CLIFFORD September 29, 2009 700+ words
...International Herald Tribune 09-29-2009 At Conde Nast, it is consultants versus car service...about 25 percent from their budgets. At Conde Nast, it is consultants versus car service...reduce costs as advertising plunged and Conde Nast closed two magazines this year, Domino...
- CONDE NAST'S AD PACKAGE OFFERS TV, NET AND PRINT TECH, TRAVEL AND AUTO CLIENTS...
- Magazine article from: Advertising Age Kerwin, Ann Marie Snyder, Beth July 20, 1998 700+ words
...Epicurious brand from Web site to TV show, Conde Nast Publications is breaking the traditional...October on the Discovery Channel; and three Conde Nast magazines, Bon Appetit, Gourmet and Conde Nast Traveler, are part of a $1 million integrated...
- Shotgun Wedding at 4 Times Square: Conde Nast Girl, Skadden Arps...
- Newspaper article from: The New York Observer (New York, NY) July 12, 1999 700+ words
...the glossy, bitchy magazine empire Conde Nast, the firm's workaholic male associates...will we be sharing a gym with those Conde Nast women? At least those lawyers who actually knew what Conde Nast was were asking themselves that question...
- Kahlua(R) Launches Branded Entertainment Initiative, Partnering with Conde Nast...
- Press release article from: Business Wire October 20, 2005 700+ words
...entertainment television campaign: Kahlua and Conde Nast Traveler present Bring Home the Exotic...numerous communication mediums, Kahlua and Conde Nast Traveler partnered to produce the television...way. The audience will travel with a Conde Nast Traveler editor and a couple to ...