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Lowe raises profile of Professor Weetos in cereal promotion.(Brief Article)
Lowe Lintas has launched a 1 million [pounds sterling] TV campaign for Weetabix's Weetos starring its animated character Professor Weetos.
Lowe claims the idea behind raising the profile of Professor Weetos is two-fold: to further capture the imagination of the eight- to ten-year-old market, and to align him with the brand's "fun personality".
Entitled "contact", the new ad shows Professor Weetos' attempts at communicating with aliens. A spaceship lands outside his laboratory and three aliens emerge talking ...
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