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JWT seeks younger Telegraph audience through promotion.(Brief Article)

Campaign

| March 02, 2001 | COPYRIGHT 2001 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The Telegraph Group will launch a double-headed TV campaign through J. Walter Thompson this weekend as it continues to reach out for younger readers.

A Saturday Telegraph promotion, allowing readers to claim a free David Gray CD, will be backed by the latest installment of the newspaper's "newsagent" branding campaign.

Breaking on Thursday, the spot features a newsagent lecturing his customer about Gray's music while listening to the CD on a pair of headphones, and closes with the line: "The Daily ...

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