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Political posters fail to gain public impact.(Brief Article)(Statistical Data Included)
The Labour and Conservative Parties are failing to have the impact they attained in the run-up to the 1997 general election, according to research from the outdoor specialist company Concord.
The recent poster campaigns for both parties have had a much lower recall, scoring an average 41 points out of a possible 100, compared with the 1997 average of 71 points.
Concord has measured the impact score according to the branding, colour/contrast, imagery, clarity of message, involvement and overall impact of each poster execution.
Labour's current campaign, created by TBWA\London, is a very simple poster image using a pair of scissors to replace the "y" in its tagline: "Tory Cuts." At the end of last year the party also ran a series of poster executions thanking voters for their support in 1997. These ...
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