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British Midland unveils `civil aviation' ad push.(Brief Article)
British Midland, the UK's second-largest scheduled airline, is underscoring its relaunch and emergence as an international player with new TV advertising emphasising its user-friendliness.
The campaign, breaking nationally on Sunday 4 March, coincides with the rebranding of British Midland as bmi and marks its development from a short-haul operator to trans-atlantic carrier.
Bartle Bogle Hegarty has produced a series of seven commercials that draw on the down-to-earth approach of its cabin staff under the theme: "Civil aviation."
In one of the films, a stewardess advises an elderly woman passenger whose ears are popping to "think of Des Lynam". In another, the captain describes the maritime wonders of the Atlantic ocean to passengers sitting on the viewless side of the plane.
All seven commercials were written and art directed by Nick Gill and directed by Barney Cokeliss, his first work for Godman since joining the production company from Concrete at the end of ...
- CAREERS: Company CV - british midland, bmi.(Brief Article)(Statistical Data...
- Magazine article from: Marketing May 2, 2002 700+ words
...February 1, 2001, British Midland launched its latest identity, bmi british midland. It will spend pounds...with the strapline 'Civil Aviation' and the new bmi logo. In January 2002, bmi british midland announced the launch...
- British Midland aims to land in U.S. market;U.K. airline overhauls image and...
- Magazine article from: Advertising Age Goetzl, David December 6, 1999 700+ words
...director at Faulds. British Midland, which is privately...Alliance will give British Midland access to worldwide...but the U.K. Civil Aviation Authority gave it...Bermuda II blocks British Midland's quest to launch...
- Is an 'i' enough to make British Midland global?(Brief Article)(Statistical...
- Magazine article from: Marketing Witt, Joanna February 8, 2001 700+ words
...scheduled airline, British Midland has traditionally...470 8,177,719 British Midland 51,272 86,922...530,909 Source: Civil aviation Authority, 1999...and attitudes. bmi british midland has taken the bold...
- British Midland: an English brand abroad? (British Midland Airways Ltd.) (Cover...
- Magazine article from: Marketing Meller, Paul June 17, 1993 700+ words
...European airline routes has left British Midland reaching for the skies. But...thought. Back then 87% of British Midland (BM)'s revenue came from...his entire working life in civil aviation. And now the high flier is...
- Bmi aims to build friendly image in first work by BBH.(Bmi british...
- Magazine article from: Marketing March 1, 2001 700+ words
Bmi british midland is to launch a humorous television...supporting the launch of the former British Midland's new name and image (Marketing...Each ad ends with the strapline 'Civil Aviation' and the new bmi logo. Marketing...
- Virgin Atlantic Airways considers India link with bmi British Midland.
- News wire article from: Evening Standard (London) December 8, 2004 700+ words
...Virgin Atlantic has signalled it could work with bmi British Midland to break BA's dominance of the London to India airline...world. A Virgin spokesman said the carrier will appeal the Civil Aviation Authority's decision to give it just three services a...
- Executive calls Las Vegas an important step in British Midland Airways growth.
- Newspaper article from: Knight Ridder/Tribune Business News November 6, 2004 700+ words
...follow. Next week, bmi will lobby the United Kingdom's Civil Aviation Authority for permission to begin service to two Indian...train pilots for the Royal Air Force. It was later known as British Midland International before its current name was adopted in January...
- BMI reviews pounds 10m task ahead of price-led push.(BMI British Midland)(Brief...
- Magazine article from: Marketing June 20, 2002 700+ words
Bmi british midland, the UK's second biggest airline, has called a review of its...to bmi's premium proposition, communicated in the strapline 'civil aviation', and a move toward a price-led marketing strategy. In a statement...
- Riyadh welcomes Bmi flights.(British Midland Airways Ltd.)
- Magazine article from: Business Traveller McWhirter, Alex November 1, 2005 700+ words
...arms. Not only does Riyadh have limited air connections to Europe, but the Saudi authorities want to liberalise their civil aviation sector and they see Bmi providing effective competition for flag-carrier Saudia. Bmi is operating wide bodied A330s configured...
- CIVIL AVIATION: SAS GETS GROUND CLEARANCE TO TAKE MAJORITY STAKE IN SPANAIR.
- Newspaper article from: European Report March 9, 2002 700+ words
...wide range of European and intercontinental destinations with a fleet of over 187 aircraft. It is a member of the Star Alliance, which in Europe includes Lufthansa of Germany, bmi British Midland and Austrian Airlines...JJ:(EM)
