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Grey gives new meaning to `crispy' in Findus campaign.(Brief Article)
Findus is launching its first UK campaign since parting from its Nestle parent in January 2000. The TV ads will introduce the Cod Crispies range of frozen meals, aimed mainly at children.
The range is being promoted with a trio of ten-second commercials by Grey, marking the agency's first TV work on the brand since picking up the business in March last year.
The films, running nationally from this week, feature people's exaggerated responses as they bite into the product's crispy coating under the theme: "Crank up the crunch."
They are part of a 4.5 million [pounds sterling] budget being put behind the product. The ten-second spots are intended to raise awareness in advance of a second phase of 30-second films breaking at the end of April.
Jane Middlemiss, who hosts BBC's Top of the ...
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