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Duckworth Finn set to recreate image of Matiz in 1.2m [pounds sterling] drive.(Duckworth Finn Grubb Waters)(Brief Article)

Campaign

| March 02, 2001 | Palmer, Camilla | COPYRIGHT 2001 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Duckworth Finn Grubb Waters has created a 1.2 million [pounds sterling] campaign for its flagship Daewoo client to relaunch the company's Matiz model.

The 30-second TV "explosion" spot follows on from recent press work and shows the old version of the car blowing up and then reforming as the new Matiz.

The account director, Will Arnold-Baker, said it was time to move on from Daewoo's original brief to promote its three-year warranty, servicing and AA cover. The strapline for the ad is: "We couldn't improve on that offer, so we've improved the car instead."

Arnold-Baker said: "Daewoo wanted to return to ...

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