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TBWA makes Hayward digital partner.(Brief Article)
The former strategic director of Digital@JWT, Tim Hayward, is joining TBWA\London as its new digital partner.
Hayward will take up the position, which is intended to enhance the agency's current low-profile interactive capability, at the end of the week.
Hayward left Digital@JWT in February, only four months after the new-media division was separated from JWT by its managing director, Jeremy Davis.
Hayward had previously worked on developing digital strategy at HHCL & Partners.
"We want someone who can talk about online in the context of the brand rather than simply having a production-led conversation," TBWA s joint managing director Johnny Hornby said. "We want someone bright who can talk about the big ideas and how they can translate."
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