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Quiet Storm produces national TV and cinema campaign for Xfm.(Brief Article)
Quiet Storm has unveiled a national television and cinema campaign for Xfm aimed at challenging existing perceptions of the radio station.
The campaign will use the message "Don't be afraid" in a bid to encourage non-listeners to tune in, at the same time as appealing to its existing core audience.
Comprising three executions, the first 60-second spot introduces a quirky bouncing grey Xfm radio, which joins a table where a group of show-off colleagues talk boastfully at each other. They jump up in horror as they see the radio which is then befriended by a trendier man who takes it away with him. The ad then continues to illustrate the difference between people who like the music -- and who accept the Xfm radio -- and those who don't, as they shoo it away in disgust.
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