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Poulter to sell off its stake in media joint venture to new PHD.(Poulter Partners)(Brief Article)

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| March 02, 2001 | Griffiths, Anna | COPYRIGHT 2001 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The Leeds-based agency Poulter Partners has sold its stake in a media joint venture it formed with New PHD and Cogent as it looks to concentrate on other core disciplines within the communications group.

The move will leave Poulter without its own media operation, but New PHD Compass will remain Poulter's preferred media partner. The Leeds operation will continue to trade as before, with no management changes.

Poulter's decision to sell its stake to New PHD follows two years after it became the third partner in New PHD Compass, alongside New PHD and Cogent. Until then Poulter had operated as a full-service agency.

The establishment of a Leeds office helped to boost PHD Compass' regional network and Poulter's involvement brought in accounts such as the 11 million [pounds ...

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