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Xerox awards Impiric pan-Euro task.(Brief Article)
Xerox, the global document management company, has appointed Impiric to handle its direct marketing across Europe.
The agency won the 8 million [pounds sterling] pan-European business after a pitch against three other agencies: WWAV Rapp Collins, Claydon Heeley Jones Mason and Lowe Direct.
Impiric, the direct marketing arm of Young & Rubicam, previously worked with Xerox in the UK. Xerox has decided to move from a model of local offices appointing individual agencies to using one agency across Europe.
Anthony Hyde, Xerox's direct marketing manager for Europe, oversaw the pitch. An unusual pitch process, involving agencies submitting budget, production and fee costs in an online auction, was used to decide the outcome.
Impiric's task will be to run a programme including direct mail and other channels, such as e-marketing, across Xerox's key European markets. Xerox is moving from being a supplier of copiers to a provider of a range of office equipment.
The company has faced financial difficulties with losses of $200 million in ...
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