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Marketing and advertising news in the week's press ...
The multi-access portal Vizzavi has confirmed its appointment of WCRS as its European agency. The media agency, which has been shortlisted down to Optimedia, Carat and CIA, will be announced within a fortnight. General release
The Guardian is moving its weekly news round-up, The Editor, to Saturdays in a move to boost readership on its best selling day. The new Saturday package will also include a revamped Weekend magazine, which becomes a glossy with a 60 per cent increase in pages, and will also include the formerly separate magazine Space. General release
Farm Communications has been hired by Heinz to work on the 2 million [pounds sterling] launch of its 99 per cent Fat-Free Instant Noodles brand. Heinz's global agency is Leo Burnett. Advertising will break in May, following the product's launch at the end of March. Marketing
Full internet access is planned for ntl TV users this summer following trials in Manchester over the past three months. Customers in the Cable & Wireless franchise areas are likely to be offered the service. Until now ntl has offered a "walled garden" internet TV service to its digital TV subscribers. Marketing Week
Golley Slater Group has been appointed to work on the Army's 3.2 million [pounds sterling] regional advertising campaign which will break later this year. The agency will work in nine Army Brigade areas, including Northern Ireland. This is the first time the Army's regional marketing business has ...