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WWAV appointed to 5 m [pounds sterling] Buda DM work for `heartbeat' push.(WWAV Rapp Collins North; BUPA Health Services Ltd.)(Brief Article)

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| March 02, 2001 | COPYRIGHT 2001 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Bupa, the private and corporate medical insurance supplier, is moving its 5 million [pounds sterling] direct marketing account to WWAV Rapp Collins North.

Bupa is switching the account from BHWG Proximity without a pitch. WWAV will handle direct marketing for Bupa's new "heartbeat" initiative that involves individual pricing for members, as well as its other products.

The agency will establish a programme to acquire, retain and cross-sell Bupa products using DRTV, press advertising, inserts and mailings. WWAV North will also grow the Bupa Health Assurance market by promoting insurance products including critical illness cover, income protection, and long-term care with press ads, inserts and mailings. The brief also involves ...

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