AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
M&C Saatchi hired to promote revamp of Sunday Business.(M and C Saatchi London)(Brief Article)
Sunday Business has swapped agencies for the third time in less than a year, and picked M&C Saatchi to handle a 1.5 million [pounds sterling] campaign promoting its upcoming relaunch.
The appointment is the precursor to a TV campaign announcing the first edition of the revamped paper on 11 March.
As part of the makeover, the paper will include a new section for upmarket investors and a magazine, Business and Pleasure, which is being edited by Topaz Amore -- the former Daily Express and Sunday Telegraph columnist.
M&C Saatchi, which also handles the Sunday Mirror, is understood to have satisfied its Trinity Mirror client that the assignment does not raise a conflict issue because of the widely different readership of each publication.
Sunday Business has had a peripatetic agency ...
- Sunday Business, London, Richard Northedge Column.
- Newspaper article from: Knight Ridder/Tribune Business News August 25, 2002 700+ words
By Richard Northedge, Sunday Business, London Knight Ridder/Tribune...anniversary of the audacious attempt by Saatchi & Saatchi to buy Midland Bank, as HSBC...market was not simply that the Saatchi brothers (Maurice and Charles...
- Sunday Business hooks BT as relaunch commercial partner.
- Magazine article from: Marketing Week January 3, 2002 700+ words
...signed a deal to be Sunday Business's exclusive commercial...sales contract for Sunday Business since August 2001...agency is M&C Saatchi, but the newspaper...buying is by MediaCom. Sunday Business, owned by the Barclay...
- Sunday Business, London, Adam Boulton Column.
- Newspaper article from: Knight Ridder/Tribune Business News April 22, 2001 700+ words
By Adam Boulton, Sunday Business, London Knight Ridder/Tribune Business News Apr. 22--An...wing, natural allies of Hague -- Margaret Thatcher, Maurice Saatchi and Tim Bell -- all failed to endorse him fully by publicly offering...
- SAATCHI CAN BUCK SAATCHI & SAATCHI BUT 3 FORMER COLLEAGUES ARE ENJOINED FROM...
- Newspaper article from: Albany Times Union (Albany, NY) February 14, 1995 700+ words
Byline: DIRK BEVERIDGE Associated Press LONDON Advertising executive Maurice Saatchi is free to compete with his old company, Saatchi & Saatchi Group PLC, for the time being, but three of his colleagues cannot immediately help...
- Saatchi & Saatchi Award for World Changing Ideas.
- Press release article from: PR Newswire January 8, 2008 700+ words
...Talented Individuals Judge 5th Biennial US$100,000 Saatchi & Saatchi Award for World Changing Ideas Edward de Bono, Peter...The names of the judges for the 5th biennial Saatchi & Saatchi Award for World Changing Ideas were...
- Saatchi & Saatchi Consumer Healthcare Becomes Saatchi & Saatchi Consumer...
- Press release article from: PR Newswire September 6, 2007 700+ words
...signaling that all is Wellness on Hudson Street NEW YORK, Sept. 6 /PRNewswire/ -- Saatchi & Saatchi Healthcare Communications (SSHC) today announced that Saatchi & Saatchi Consumer Healthcare will now be known as Saatchi & Saatchi...
- Saatchi & Saatchi Launches Worldwide Hunt for Inventors; US$100,000 Award for...
- Press release article from: PR Newswire October 7, 1997 700+ words
...astronaut Buzz Aldrin and broadcaster James Burke, joined Saatchi & Saatchi Worldwide's Chief Executive Kevin Roberts in London...award. They unveiled a unique global idea -- the Saatchi & Saatchi Award for Innovation in Communication...
- Saatchi accused over missing files Founder sets up new agency as top clients...
- Newspaper article from: The Independent - London JOHN SHEPHERD January 12, 1995 700+ words
Maurice Saatchi, the deposed chairman of the advertising...top clients quit. The row emerged as Mr Saatchi announced he was setting up his own rival...Yesterday, four more executives resigned from Saatchi & Saatchi. Last night, the company lost...
