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RPM3 lands 1.5m [pounds sterling] launch advertising task for cruise line.(joint venture company between First Choice tour operator and Royal Caribbean Cruises Ltd.)(Brief Article)

Campaign

| March 02, 2001 | Tylee, John | COPYRIGHT 2001 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

RPM3 has been picked to handle the 1.5 million [pounds sterling] launch of a new cruise line aimed at attracting younger customers to a burgeoning market.

The as yet unnamed company, which will begin operations later this year, is a joint venture between the tour operator First Choice and Royal Caribbean Cruises.

RPM3 saw off a challenge from Cheetham Bell JWT in Manchester and AMV Advance to win the business for which it ...

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