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Government seeks to cut health campaigns.(Department of Health)(Brief Article)
The Government plans to cut the share of its campaigns on health issues in a move aimed at channelling cash into frontline services.
Ministers at the Department of Health are sceptical about whether they need to maintain the adspend of some of their high-profile campaigns and have asked officials to review whether the money would be better spent at a local level.
One minister said: "Advertising has an important role to play, but it is not always the answer to have big campaigns. We are looking to see whether part of the budget could be switched to improving the delivery of services or small-scale local campaigns."
Another reason for the change is Labour's sensitivity to criticism that it has adopted a "Nanny State" mentality in which the Government is seen as "preaching" to people. They are also worried that some high-profile campaigns on health issues could backfire.
One potential victim of the review is the ...
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...incumbent Grey Advertising; Abbott Mead Vickers/BBDO, the U.K. agency for sister VF brand Wrangler; and Duckworth, Finn, Grubb, Waters, all London. Mr. Fallon had said: "It wasn't in the plans. The stars just aligned for us." Of course...
