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<a href="http://www.accessmylibrary.com/article-1G1-71705701/cia-alert-shell-calls.html" title="Facts and information about CIA on alert as Shell calls 15m [pounds sterling] pitch for Euro media account.(CIA Group PLC; Shell U.K. Ltd.)(Brief Article)">CIA on alert as Shell calls 15m [pounds sterling] pitch for Euro media account.(CIA Group PLC; Shell U.K. Ltd.)(Brief Article)</a>
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CIA on alert as Shell calls 15m [pounds sterling] pitch for Euro media account.(CIA Group PLC; Shell U.K. Ltd.)(Brief Article)
Shell is reviewing its 15 million [pounds sterling] pan-European media planning and buying account, held by CIA.
The agency has had the business since March 1996. At the time of CIA's appointment, Shell spent 36 million [pounds sterling] but has since cut its media spend.
In the UK, CIA handles media planning and buying for Shell's fuels, product range and Select shops as well as its corporate activity.
J. Walter Thompson was appointed to the Shell European creative account soon after CIA as part of a bid by Shell ...
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