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Leslie Butterfield, the chairman of Partners BDDH, is to launch a strategic brand consultancy called Butterfield 8.
The consultancy is a joint venture between Butterfield and Havas-owned Partners BDDH, of which he'll remain a non-executive chairman. It will offer strategic, consumer-based creative brand advice to existing Partners clients as well as new clients.
The consultancy has already won a branding appointment for the TUC. It follows assignments from existing Partners' clients the Energy Saving Trust and Energis squared.
Butterfield will be joined by seven associates. Each has a different area of expertise, and will lend their experience when necessary. Bob Willott, a consultant to Willott Kingston Smith, will be the financial advisor. Helen Edwards, a management ...