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Lose the bowtie?; GM denies reports it plans to cut ties between Corvette and Chevy.(Brief Article)
Reports that General Motors plans to spin off its flagship Corvette brand to a premium car group within the corporation are based on ``sheer rumor and speculation,'' GM and Chevrolet officials say.
``Corvette has been a highly successful Chevrolet brand for almost 50 years, and General Motors has no plans whatsoever to separate Corvette from the Chevrolet franchise,'' said Kurt Ritter, Chevrolet general manager. ``It remains a vital part of the Chevrolet lineup.''
Reports state GM wants to establish Corvette as a separate performance product line, independent from Chevrolet's lineup of family and commuter vehicles.
The stand-alone Corvette marque would become part of a premium-vehicle group in North America and Europe that would include Cadillac, Saab and Alfa Romeo-GM's answer to Ford's Premier Automotive Group of Lincoln, Volvo, Jaguar, Aston Martin and Land Rover, reports say.
Plans call for Corvette to develop and market its own line of performance cars, including a Sigma-based, rear-wheel-drive, entry-level Corvette ...
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...the strength of the Corvette product,'' he said. But GM has ``limited resources...for?'' More power GM tinkered with the Corvette brand in recent years...current generation Corvette bowed for the 1997 model year, GM intended later to...
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- Press release article from: PR Newswire April 16, 1997 700+ words
...reviewed and approved by GM engineers to assure...kits is aimed at the Corvette enthusiast," says...products. "We know Corvette owners take tremendous...want to keep their Corvettes' paint finish in...designed a special Corvette Care Kit just for them." Available at GM dealerships, ...
- GM: Chevrolet Corvette debuts road racing package.
- Press release article from: M2 Presswire May 12, 1999 700+ words
...Tour May 13-23. "The Corvette has been a mainstay of...said Ken Brown, a GM Motorsports engineer...package. "The '99 Corvette hardtop presents a perfect...development car showcases a new GM Performance Parts T1...suspension on all hardtop Corvettes. It includes larger...
- GM's Corvette, Ford's $5-a-Day among Latest Auto Incentives.
- Newspaper article from: Knight Ridder/Tribune Business News April 10, 2003 700+ words
...waiting to buy that new Corvette, this is the month...offers. But the latest GM campaign -- no-interest...even includes the Corvette. That means saving more than $110 a month on the Corvette, according to the loan...prices from last year: GM by $600, Ford by...
