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Kids accessing web using digital TV.(Brief Article)(Polling Data)(Statistical Data Included)

Kids Marketing Report

| February 01, 2001 | COPYRIGHT 2000 Centaur Communications Limited. (Hide copyright information)Copyright

The first signs are emerging that kids and teens are moving from PCs to digital TV to access the internet, according to a survey by NOP Family.

The kids.net survey found that among the almost five million 7-16 year olds now accessing the internet just under one in 10 (9%) does so through digital TV -- for boys of 14-16 this figure rises to over a fifth (22%).

Meanwhile 12% of all 7-16 year old internet users access the web using a laptop, while 3% do so through a WAP phone.

In a further sign of convergence of technology, e-mails, too, are starting to be sent via …

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