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Pfizer-Warner Lambert Consumer Healthcare will expand its Benadryl allergy relief range in March with a non-drowsy antihistamine that is combined with a decongestant.
Benadryl Plus capsules are formulated to treat nasal congestion - an allergy symptom experienced by around 53 per cent of allergy sufferers.
The product contains acrivastine - a non-drowsy antihistamine to provide fast relief from allergies - and pseudoephedrine to relieve congestion.
The launch will be supported by a #4 million campaign, including national TV advertising, that will break in the spring and run throughout the summer.
The campaign will focus on supporting and…