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Benadryl Plus will zap allergies and relieve congestion.(Brief Article)

Chemist & Druggist

| February 24, 2001 | COPYRIGHT 2003 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Pfizer-Warner Lambert Consumer Healthcare will expand its Benadryl allergy relief range in March with a non-drowsy antihistamine that is combined with a decongestant.

Benadryl Plus capsules are formulated to treat nasal congestion - an allergy symptom experienced by around 53 per cent of allergy sufferers.

The product contains acrivastine - a non-drowsy antihistamine to provide fast relief from allergies - and pseudoephedrine to relieve congestion.

The launch will be supported by a #4 million campaign, including national TV advertising, that will break in the spring and run throughout the summer.

The campaign will focus on supporting and…

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