Mark Crusha used to sell advertising, but now he buys it for his Mad City Take & Bake Pizza stores.
"Coupons and advertising are the key to this business. You've got to bring people in the door," he said. "Once they try it, our quality will bring them back."
Crusha is still building his business, and he's trying to build it quickly to stake out his turf.
If Crusha has his way, Mad City Take & Bake Pizza outlets will blanket the Sacramento Valley. Right now, he operates three locations and will open his fourth in March in El Dorado Hills. At the same time, Papa Murphy's is building take-and-bake pizza shops at a tremendous clip locally.
Papa Murphy's, the Vancouver, Wash.-based pizza franchise firm has 48 stores in the Sacramento Valley from Turlock to …