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ENGLEWOOD CLIFFS, N.J., Feb. 8 /PRNewswire/ --
Unilever Bestfoods, maker of Skippy -- America's best tasting peanut butter* -- has added an innovative twist to traditional trading cards by offering live-action digital cards of baseball great, Derek Jeter, the official spokesperson for Skippy peanut butter.
On select Skippy peanut butter products, consumers can receive a free collectible card bearing Derek's image. Each of the four different cards (one per jar) is accompanied by a special code, which leads to a downloadable action version accessible through http://www.peanutbutter.com.
Developed by CyberAction Inc., a leading global Internet software…
Source: HighBeam Research, Skippy(R) Peanut Butter Offers Derek Jeter Digital Trading Cards And...