ZoomTown.com Brings Movies-on-Demand to TVs via ADSL.

Service providers are putting speed in the hands of the people. But now that they have it, do consumers really know what to do with it?

ZoomTown.com is showing a select group of customers in Cincinnati just how good it can get with a DSL connection to the home. Among the offerings the company now has available are video-on-demand, on-line software delivery, and broadcast TV, all provided by a single asymmetric DSL connection to the home.

"In the industry, all people talk about is speed, speed, speed," said Rob Pickering, director of network development for ZoomTown.com, which is a wholly-owned subsidiary of Broadwing Inc. "Customers don't understand what they need all that speed for. They need new products and services that they can't get today on narrowband service. Then a lot of people will move to broadband."

ZoomTown.com, which has deployed its services to a base of 35,000 customers, is among the companies that are at the forefront of a revolution bringing video to …